‘Sales’ and ‘marketing’
have become indivisible activities
The marketing introduced the commercial process.
What are the expectations and the opportunities of the market? How do
we identify them? Who are our key customers? Who are our competitors,
what are their strong and weak points?
o Market study
o Market segmentation
o Product-marketing & product-management
o Synergy between sales & marketing
o Adjust and feed-back of products’ launching
o Organisation of produced trainings
o Making of ‘sales folders’ and ‘visual aids’
o Making and using sales-maps
o Development and working with the “One minute presentation”
o Drafting the marketing plan