{"id":17861,"date":"2025-11-05T11:05:12","date_gmt":"2025-11-05T11:05:12","guid":{"rendered":"https:\/\/4result.be\/sea-sales-training\/"},"modified":"2026-05-11T10:42:19","modified_gmt":"2026-05-11T10:42:19","slug":"sea-sales-training","status":"publish","type":"page","link":"https:\/\/4result.be\/en\/sea-sales-training\/","title":{"rendered":"SEA &#8211; Sales training"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17861\" class=\"elementor elementor-17861 elementor-16842\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-828f29f elementor-section-stretched elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"828f29f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e93a4\" data-id=\"e93a4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c7e832a elementor-widget elementor-widget-spacer\" data-id=\"2c7e832a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7285b2ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7285b2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f23bdd1 elementor-widget elementor-widget-heading\" data-id=\"5f23bdd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sales training<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c90f65d elementor-widget elementor-widget-heading\" data-id=\"4c90f65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Stop selling, help your customers buy!\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbdf81a elementor-widget elementor-widget-text-editor\" data-id=\"fbdf81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Acquire the proven 4Result method to enable your sales team to perform <b>consistently<\/b> through effective coaching, strategic insight, and lasting behavioral change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490a3dbd elementor-mobile-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"490a3dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">25+ years of experience<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">60,000+ individuals successfully coached<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Professional trainers and coaches<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee68436 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2ee68436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/4result.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a non-binding consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79c607fb\" data-id=\"79c607fb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b614ce6 elementor-widget elementor-widget-spacer\" data-id=\"6b614ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c92d56 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"67c92d56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-46c3d0e6\" data-id=\"46c3d0e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a861e2 elementor-widget elementor-widget-heading\" data-id=\"52a861e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The benefits of the sales training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-947c7e8 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"947c7e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Sustainable revenue growth:<\/b> Transform your sales team and achieve sustainable revenue growth thanks to a structured and proven approach.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Lasting behavioral change:<\/b> We focus on both acquiring knowledge through education and, more importantly, securing results through coaching and follow-up.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Higher conversion and deals:<\/b> Your team closes more deals by helping the customer buy, instead of focusing on selling.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Stronger customer relationships &amp; enjoyment in sales<\/b>: Build long-term partnerships and increase ownership and enjoyment within your team.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4c49f7\" data-id=\"4c49f7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-378d411d elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"378d411d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-342b2015 elementor-widget elementor-widget-text-editor\" data-id=\"342b2015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;The sales training was considered very valuable by the colleagues. They are also enthusiastic about the way Erik led the training and how he managed to convey his messages.&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0afaf7 elementor-position-left elementor-vertical-align-bottom elementor-widget elementor-widget-image-box\" data-id=\"c0afaf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/08\/2.png\" class=\"attachment-full size-full wp-image-17862\" alt=\"\" srcset=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/08\/2.png 200w, https:\/\/4result.be\/wp-content\/uploads\/2022\/08\/2-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Erwin Cools,<br><span>Foodservice Benelux<\/span><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-5b3b3cc2 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"5b3b3cc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-873f2cc elementor-widget__width-auto eael_liquid_glass-effect2 elementor-widget elementor-widget-heading\" data-id=\"873f2cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 4Result method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67fc0568 elementor-widget elementor-widget-heading\" data-id=\"67fc0568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why this sales training actually works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a15798 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"52a15798\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-396fe53b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"396fe53b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fce1766 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4fce1766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">01<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44ceae77 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"44ceae77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-421cd846 elementor-widget elementor-widget-heading\" data-id=\"421cd846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lasting behavioral change (through coaching)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b19590d elementor-widget elementor-widget-text-editor\" data-id=\"6b19590d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-8 items-start group\"><div class=\"flex-1 pt-2\"><p class=\"text-slate-600 leading-relaxed\">Our education does not stop after the training. We ensure success with targeted coaching and follow-up, including &#8216;Train the Coach&#8217; for your managers. <\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a33cd99 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7a33cd99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d73264d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6d73264d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">02<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c84a7f7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3c84a7f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a3823c6 elementor-widget elementor-widget-heading\" data-id=\"3a3823c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">100% customization for your market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ab0d97 elementor-widget elementor-widget-text-editor\" data-id=\"15ab0d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex gap-8 items-start group\"><div class=\"flex-1 pt-2\"><p class=\"text-slate-600 leading-relaxed\">No standard theoretical stories. We build customized use cases with your own products and customers for immediate relevance and impact. <\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-372c096b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"372c096b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8df72b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2e8df72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">03<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-132fb046 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"132fb046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7da8f9b6 elementor-widget elementor-widget-heading\" data-id=\"7da8f9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From insight to competence\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332172f1 elementor-widget elementor-widget-text-editor\" data-id=\"332172f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We work with our proven 4Result Selling model and practical tools to get started with immediately after the training. Your team learns how to quickly build trust and truly discover the customer&#8217;s problem according to our 4Result Spiderweb technique. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a298161 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4a298161\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7afdf667\" data-id=\"7afdf667\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b244029 elementor-widget elementor-widget-heading\" data-id=\"3b244029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does the sales training proceed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f852c18 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f852c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d3b8f14 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"2d3b8f14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f970816\" data-id=\"4f970816\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5921e356 elementor-widget elementor-widget-ucaddon_unlimited_timeline\" data-id=\"5921e356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_unlimited_timeline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Unlimited Timeline -->\n\t\t<link id='font-awesome-css' href='https:\/\/4result.be\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-all.min.css' type='text\/css' rel='stylesheet' >\n\t\t<link id='font-awesome-4-shim-css' href='https:\/\/4result.be\/wp-content\/plugins\/unlimited-elements-for-elementor\/assets_libraries\/font-awesome6\/fontawesome-v4-shims.min.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Unlimited Timeline *\/\n\n\n\n#uc_unlimited_timeline_elementor_5921e356{\n  direction:ltr;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 *{\n  box-sizing:border-box;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item{\n  display:flex;\n  flex-direction:row-reverse;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_icon{\n  display:flex;\n  flex-direction:column;\n  align-items:center;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_icon_line{\n  flex-grow:1;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_icon_line_offset{\n  flex-grow:0;\n  flex-shrink:0;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_icon_holder{\n  display:flex;\n  justify-content:center;\n  align-items:center;\n  line-height:1em;\n  flex-direction:column;\n  transition: all 0.4s ease-in-out;\n  text-align: center;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_icon_holder svg{\n  height:1em;\n  width:1em;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_content{\n  flex:1;\n  flex-shrink:0;\n  flex-direction:row-reverse;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_spacer{\n  flex:1;\n  flex-shrink:0;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_content_main{\n  flex-grow:1;\n  word-break: break-word;\n  transition: all 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center;\n}\n  \n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_image{\nobject-fit: cover;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_content_inside{\n  position:relative;\n}\n\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_content_main{\n  position:relative;\n  overflow:hidden;\n}\n\n\n@media only screen and (max-width: 767px) {\n  #uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item{\n    flex-direction:row-reverse !important;\n  }\n\n  #uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item .ue_timeline_item_content{\n   flex-direction:row-reverse !important;\n  }\n  \n  #uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_spacer  {\n    display:none;\n  }\n  \n  #uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item .ue_timeline_item_content .ue_timeline_item_pointer .ue_timeline_item_pointer_inside  { \n   clip-path: polygon(0 50%, 100% 0, 100% 100%) !important;\n  }  \n}\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item_img_wrapper{\n  display: flex;\n}\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item:nth-child(even) .ue_timeline_item_img_wrapper{\n  justify-content: flex-end;\n}\n#uc_unlimited_timeline_elementor_5921e356 .ue_timeline_item:nth-child(odd) .ue_timeline_item_img_wrapper{\n  justify-content: flex-start;\n}\n\t\n\n\n\n\n\n\t\n\n\n\n\n\n\t\n\n\n\n\n\n\n\n<\/style>\n\n<div id=\"uc_unlimited_timeline_elementor_5921e356\" class=\"uc-items-wrapper \"  >\n  \n<div class=\"ue_timeline_item elementor-repeater-item-f32ebfc \" id=\"uc_unlimited_timeline_elementor_5921e356_item1\">\n    <div class=\"ue_timeline_item_content\">\n      \n      <div class=\"ue_timeline_item_content_main\">\n        \n                  <a href=\"&#x23;\"  data-elementor-open-lightbox=\"no\">              <img fetchpriority=\"high\" decoding=\"async\" class=\"ue_timeline_item_image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/04\/4Result-57.jpeg\"  src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/04\/4Result-57.jpeg\" alt=\"4Result-57\" width=\"2268\" height=\"1512\">\n          <\/a>                \n        <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >Before the training<\/div>                <div class=\"ue_timeline_item_text\"><ul>\n<li><span style=\"color: #000000;\">We listen carefully to both management and participants regarding their expectations.<\/span><\/li>\n<li><span style=\"color: #000000;\">We listen to what your customers expect from you.<\/span><\/li>\n<li><span style=\"color: #000000;\">We immerse ourselves in your corporate culture, your product portfolio, and your market situation.<\/span><\/li>\n<li><span style=\"color: #000000;\">If possible, we also join you in the field to observe how you work in practice today.<\/span><\/li>\n<li><span style=\"color: #000000;\">We build a customized training &amp; coaching trajectory specifically for you.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">It is also possible to conduct a detailed sales audit within your company.<\/span><\/p>\n<\/div>\t\n      \t          \n        <\/div>\n              <\/div>\n      \n            <div class=\"ue_timeline_item_pointer\">\n        <div class=\"ue_timeline_item_pointer_inside\"><\/div>\n      <\/div>\n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n      \n    <\/div>\n  \n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder\">\n          <div class=\"ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon\"><i class='fas fa-rocket'><\/i><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"30\" height=\"36\" viewBox=\"0 0 30 36\" fill=\"none\"><path d=\"M15.3011 0.0909081V35H8.97727V6.24432H8.77273L0.607955 11.4602V5.66477L9.28409 0.0909081H15.3011ZM26.1122 35.375C25.0781 35.375 24.1918 35.0114 23.4531 34.2841C22.7145 33.5568 22.3509 32.6705 22.3622 31.625C22.3509 30.6023 22.7145 29.7273 23.4531 29C24.1918 28.2727 25.0781 27.9091 26.1122 27.9091C27.1122 27.9091 27.9815 28.2727 28.7202 29C29.4702 29.7273 29.8509 30.6023 29.8622 31.625C29.8509 32.3182 29.669 32.9489 29.3168 33.517C28.9759 34.0852 28.5213 34.5398 27.9531 34.8807C27.3963 35.2102 26.7827 35.375 26.1122 35.375Z\" fill=\"white\"><\/path><\/svg>                              <\/div>\n      \n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder\">\n          <div class=\"ue_timeline_item_line_floating_icon ue_timeline_floating_icon\"><i class='fas fa-rocket'><\/i><\/div>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n    <div class=\"ue_timeline_item_spacer\">\n            <div class=\"ue_timeline_item_img_wrapper\">\n                <img decoding=\"async\" class=\"uet_opposite_img\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/04\/4Result-57-2048x1365.jpeg\" alt=\"4Result-57\" title=\"4Result-57\">\n              <\/div>\n        \t<\/div>\n  <\/div>\n\n<div class=\"ue_timeline_item elementor-repeater-item-7d845fc \" id=\"uc_unlimited_timeline_elementor_5921e356_item2\">\n    <div class=\"ue_timeline_item_content\">\n      \n      <div class=\"ue_timeline_item_content_main\">\n        \n                  <a href=\"&#x23;\"  data-elementor-open-lightbox=\"no\">              <img decoding=\"async\" class=\"ue_timeline_item_image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/11\/2022-09-17-4Result-web-114-1_11zon-scaled.jpg\"  src=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/11\/2022-09-17-4Result-web-114-1_11zon-scaled.jpg\" alt=\"Lachende vrouw trainer 4Result Aranka Pieters\" width=\"2560\" height=\"1707\">\n          <\/a>                \n        <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >During the training<\/div>                <div class=\"ue_timeline_item_text\"><ul>\n<li><span style=\"color: #000000;\">You learn to build customer relationships for life. <\/span><\/li>\n<li><span style=\"color: #000000;\">You STOP selling and start helping your customer to buy correctly. <\/span><\/li>\n<li><span style=\"color: #000000;\">Become a pro at conducting one-on-one customer meetings. <\/span><\/li>\n<li><span style=\"color: #000000;\">You build a \"One-minute presentation\" in which you introduce your company in the most effective way and immediately generate interest for the conversation. <\/span><\/li>\n<li><span style=\"color: #000000;\">You can apply the structure of the sales conversation. <\/span><\/li>\n<li><span style=\"color: #000000;\">You discover how to map out the customer's needs. <\/span><\/li>\n<li><span style=\"color: #000000;\">You learn to deal with the DMU (Decision Making Unit). <\/span><\/li>\n<li><span style=\"color: #000000;\">You learn all techniques such as recognizing buying signals, dealing with indifference, dealing with doubt, handling complaints, preventing objections, parking objections, handling objections, etc. <\/span><\/li>\n<li><span style=\"color: #000000;\">Your time &amp; priority management is refined. <\/span><\/li>\n<li><span style=\"color: #000000;\">You develop yourself as a fully-fledged account manager. <\/span><\/li>\n<\/ul>\n<\/div>\t\n      \t          \n        <\/div>\n              <\/div>\n      \n            <div class=\"ue_timeline_item_pointer\">\n        <div class=\"ue_timeline_item_pointer_inside\"><\/div>\n      <\/div>\n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n      \n    <\/div>\n  \n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder\">\n          <div class=\"ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon\"><i class='fas fa-rocket'><\/i><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"37\" viewBox=\"0 0 39 37\" fill=\"none\"><path d=\"M1.10227 36V31.4318L13.2216 19.5511C14.3807 18.3807 15.3466 17.3409 16.1193 16.4318C16.892 15.5227 17.4716 14.642 17.858 13.7898C18.2443 12.9375 18.4375 12.0284 18.4375 11.0625C18.4375 9.96023 18.1875 9.01704 17.6875 8.23295C17.1875 7.4375 16.5 6.82386 15.625 6.39205C14.75 5.96023 13.7557 5.74432 12.642 5.74432C11.4943 5.74432 10.4886 5.98295 9.625 6.46023C8.76136 6.92614 8.09091 7.59091 7.61364 8.45455C7.14773 9.31818 6.91477 10.3466 6.91477 11.5398H0.897727C0.897727 9.32386 1.40341 7.39773 2.41477 5.76136C3.42614 4.125 4.81818 2.85795 6.59091 1.96023C8.375 1.0625 10.4205 0.613635 12.7273 0.613635C15.0682 0.613635 17.125 1.05114 18.8977 1.92614C20.6705 2.80114 22.0455 4 23.0227 5.52273C24.0114 7.04545 24.5057 8.78409 24.5057 10.7386C24.5057 12.0455 24.2557 13.3295 23.7557 14.5909C23.2557 15.8523 22.375 17.25 21.1136 18.7841C19.8636 20.3182 18.108 22.1761 15.8466 24.358L9.82955 30.4773V30.7159H25.0341V36H1.10227ZM34.7841 36.375C33.75 36.375 32.8636 36.0114 32.125 35.2841C31.3864 34.5568 31.0227 33.6705 31.0341 32.625C31.0227 31.6023 31.3864 30.7273 32.125 30C32.8636 29.2727 33.75 28.9091 34.7841 28.9091C35.7841 28.9091 36.6534 29.2727 37.392 30C38.142 30.7273 38.5227 31.6023 38.5341 32.625C38.5227 33.3182 38.3409 33.9489 37.9886 34.517C37.6477 35.0852 37.1932 35.5398 36.625 35.8807C36.0682 36.2102 35.4545 36.375 34.7841 36.375Z\" fill=\"white\"><\/path><\/svg>                              <\/div>\n      \n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder\">\n          <div class=\"ue_timeline_item_line_floating_icon ue_timeline_floating_icon\"><i class='fas fa-rocket'><\/i><\/div>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n    <div class=\"ue_timeline_item_spacer\">\n            <div class=\"ue_timeline_item_img_wrapper\">\n                <img decoding=\"async\" class=\"uet_opposite_img\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/11\/2022-09-17-4Result-web-114-1_11zon-scaled.jpg\" alt=\"Lachende vrouw trainer 4Result Aranka Pieters\" title=\"2022-09-17 - 4Result - web-114 (1)_11zon\">\n              <\/div>\n        \t<\/div>\n  <\/div>\n\n<div class=\"ue_timeline_item elementor-repeater-item-1e9eac1 \" id=\"uc_unlimited_timeline_elementor_5921e356_item3\">\n    <div class=\"ue_timeline_item_content\">\n      \n      <div class=\"ue_timeline_item_content_main\">\n        \n                  <a href=\"&#x23;\"  data-elementor-open-lightbox=\"no\">              <img loading=\"lazy\" decoding=\"async\" class=\"ue_timeline_item_image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/11\/2022-09-17-4Result-web-100-1_27_11zon-2-scaled.jpg\"  src=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/11\/2022-09-17-4Result-web-100-1_27_11zon-2-scaled.jpg\" alt=\"groep mensen die lachen bij een oefening tijdens een training van 4Result\" width=\"2560\" height=\"1707\">\n          <\/a>                \n        <div class=\"ue_timeline_item_content_inside\">\n                <div class=\"ue_timeline_item_title\" >After the training<\/div>                <div class=\"ue_timeline_item_text\"><p><span style=\"color: #000000;\">Field coaching &amp; Train the coach: training for managers<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">How do I explain the purpose of field coaching to my employee? <\/span><\/li>\n<li><span style=\"color: #000000;\">Creating a schedule per salesperson, how do I do that? <\/span><\/li>\n<li><span style=\"color: #000000;\">How do I behave during the customer meeting? <\/span><\/li>\n<li><span style=\"color: #000000;\">What are the different things I should pay attention to? <\/span><\/li>\n<li><span style=\"color: #000000;\">How do I provide feedback? <\/span><\/li>\n<li><span style=\"color: #000000;\">How do I use the provided tools and documents? <\/span><\/li>\n<li><span style=\"color: #000000;\">How do I bring the employee to the level of self-direction? <\/span><\/li>\n<\/ul>\n<\/div>\t\n      \t          \n        <\/div>\n              <\/div>\n      \n            <div class=\"ue_timeline_item_pointer\">\n        <div class=\"ue_timeline_item_pointer_inside\"><\/div>\n      <\/div>\n            \n      <div class=\"ue_timeline_item_pointer_spacer\"><\/div>\n      \n    <\/div>\n  \n    <div class=\"ue_timeline_item_icon\">\n      <div class=\"ue_timeline_item_icon_line_offset\">\n      \t<div class=\"ue_timeline_item_icon_line_offset_mask ue_timeline_item_line_icon_holder\">\n          <div class=\"ue_timeline_item_line_floating_icon-offset ue_timeline_floating_icon\"><i class='fas fa-rocket'><\/i><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"ue_timeline_item_icon_holder\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"39\" height=\"37\" viewBox=\"0 0 39 37\" fill=\"none\"><path d=\"M13.6307 36.4773C11.1761 36.4773 8.99432 36.0568 7.08523 35.2159C5.1875 34.375 3.6875 33.2045 2.58523 31.7045C1.48295 30.2045 0.897727 28.4716 0.829546 26.5057H7.23864C7.29545 27.4489 7.60795 28.2727 8.17614 28.9773C8.74432 29.6705 9.5 30.2102 10.4432 30.5966C11.3864 30.983 12.4432 31.1761 13.6136 31.1761C14.8636 31.1761 15.9716 30.9602 16.9375 30.5284C17.9034 30.0852 18.6591 29.4716 19.2045 28.6875C19.75 27.9034 20.017 27 20.0057 25.9773C20.017 24.9205 19.7443 23.9886 19.1875 23.1818C18.6307 22.375 17.8239 21.7443 16.767 21.2898C15.7216 20.8352 14.4602 20.608 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33.0852 22.2216 34.2898 20.2784 35.1648C18.3466 36.0398 16.1307 36.4773 13.6307 36.4773ZM35.206 36.375C34.1719 36.375 33.2855 36.0114 32.5469 35.2841C31.8082 34.5568 31.4446 33.6705 31.456 32.625C31.4446 31.6023 31.8082 30.7273 32.5469 30C33.2855 29.2727 34.1719 28.9091 35.206 28.9091C36.206 28.9091 37.0753 29.2727 37.8139 30C38.5639 30.7273 38.9446 31.6023 38.956 32.625C38.9446 33.3182 38.7628 33.9489 38.4105 34.517C38.0696 35.0852 37.6151 35.5398 37.0469 35.8807C36.4901 36.2102 35.8764 36.375 35.206 36.375Z\" fill=\"white\"><\/path><\/svg>                              <\/div>\n      \n      <div class=\"ue_timeline_item_icon_line\">\n      \t<div class=\"ue_timeline_item_icon_line_mask ue_timeline_item_line_icon_holder\">\n          <div class=\"ue_timeline_item_line_floating_icon ue_timeline_floating_icon\"><i class='fas fa-rocket'><\/i><\/div>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n    <div class=\"ue_timeline_item_spacer\">\n            <div class=\"ue_timeline_item_img_wrapper\">\n                <img decoding=\"async\" class=\"uet_opposite_img\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2022\/11\/2022-09-17-4Result-web-100-1_27_11zon-2-scaled.jpg\" alt=\"groep mensen die lachen bij een oefening tijdens een training van 4Result\" title=\"2022-09-17 - 4Result - web-100 (1)_27_11zon\">\n              <\/div>\n        \t<\/div>\n  <\/div>\n \n<\/div>\n<!-- end Unlimited Timeline -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de23d53 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"7de23d53\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7457bf90\" data-id=\"7457bf90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4351d327 elementor-widget elementor-widget-heading\" data-id=\"4351d327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">60,000 people have already attended a sales training at 4Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c7e488 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"63c7e488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f68464 elementor-widget elementor-widget-text-editor\" data-id=\"9f68464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our 25 years of experience and thousands of trajectories have shown that the right mix of education and coaching is the key to sustainable behavioral change and success in your organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4b35e9 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"4e4b35e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">years of experience<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4acdf2 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"5f4acdf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">people trained and\/or coached<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"60\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">K<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ea485e elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"45ea485e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">years of loyalty from our customers<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad72101 elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5ad72101\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;8&quot;,&quot;slides_to_show_tablet&quot;:&quot;7&quot;,&quot;slides_to_show_mobile&quot;:&quot;4&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel afbeelding\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/06\/samsung-png.png\" alt=\"samsung png\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/Voka-logo-wit.png\" alt=\"Voka logo white\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/vkwlimbirg-logo-wit.png\" alt=\"vkwlimburg logo white\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/tunap-2-logo-wit.png\" alt=\"tunap 2 logo white\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/daikin-logo-wit.png\" alt=\"daikin logo white\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/De-lijn-wit-logo.png\" alt=\"De Lijn white logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/colruyt-logo-wit.png\" alt=\"colruyt logo white\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/cegeka-wit-logo.png\" alt=\"cegeka white logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/bnp-paribas-fortis-logo-wit.png\" alt=\"bnp paribas fortis logo white\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/12\/Bank-van-Breda-wit-logo.png\" alt=\"Bank van Breda white logo\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 11\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/4result.be\/wp-content\/uploads\/2025\/06\/cola-png.png\" alt=\"cola png\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-385ebacf elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"385ebacf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a7f309e\" data-id=\"3a7f309e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48639da elementor-widget elementor-widget-heading\" data-id=\"48639da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Another question? <br>Discover the answer in our FAQ.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5657533 elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"5657533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-5657533\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"5657533\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-is-the-difference-between-training-and-coaching\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-9051\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">What is the difference between training and coaching?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9051\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"what-is-the-difference-between-training-and-coaching\"><p>To be able to do something, you must first know it. That is what training is for: providing you with the right tools and framework regarding, for example, what the ideal customer conversation looks like. Very important in this phase is that we focus on the &#8216;why&#8217;, to properly understand what we are doing and when.  <\/p>\n<p>During training, there is already a strong focus on the step from &#8216;knowing&#8217; to &#8216;doing&#8217;\u2014the skills. Our trainings are very interactive and, since we spend a lot of time building exercises tailored to your sector\/product\/challenges, you quickly master the skills of HOW you can apply the knowledge in practice. <\/p>\n<p>You know the theory and you have already been able to practice, but to become or be a truly good salesperson, you still need to acquire the competence. This is where coaching comes in. There are various forms of coaching that will help support you in acquiring a competence (desk coaching, field coaching on the job, etc.). This can be done by the internal coach or manager, but can also be planned by an external coach from 4Result. Everything is tailored to your needs.    <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"which-sales-model-do-you-use-in-your-training-and-coaching\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-9052\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">Which sales model do you use in your training and coaching?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9052\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"which-sales-model-do-you-use-in-your-training-and-coaching\"><p>At 4Result, we have 25 years of experience in sales. We therefore use our own 4Result Selling model.  <\/p>\n<p>The most important thing is that, as the title suggests, we absolutely want to convey that you must stop selling and start helping your customer buy. <\/p>\n<p>With this mindset, you get much more buy-in from your customer and you can truly help your customer further with a solution that really works for them. Translating product advantages into effective benefits for your customer is an important mental exercise here. <\/p>\n<p>As a sales manager, it is therefore also very important to know how this process works, what you as a sales employee should pay attention to, and which tools you may or may not need to perform your sales function well. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"how-important-is-the-role-of-the-manager-andor-sales-manager-in-the-training-process\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-9053\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><span class=\"eael-accordion-tab-title\">How important is the role of the manager and\/or sales manager in the training process?<\/span><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-9053\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"how-important-is-the-role-of-the-manager-andor-sales-manager-in-the-training-process\"><p>As a sales manager, you are crucial in the learning process of the participants before, during, and after the training.<\/p>\n<p><strong><span style=\"text-decoration: underline\">Before the training:<\/span><\/strong><\/p>\n<ul>\n<li>\n<p class=\"p1\">formulating clear expectations<\/p>\n<\/li>\n<li>\n<p class=\"p1\">framing the &#8220;why&#8221; of the training<\/p>\n<\/li>\n<li>\n<p class=\"p1\">indicating which behavior or results are desired<\/p>\n<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline\">During the training:<\/span><\/strong><\/p>\n<ul>\n<li>receiving the same framework as the sales employees to speak the same sales language as the team from this point forward.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\"><strong>After the training:<\/strong><\/span><\/p>\n<p class=\"p1\">The greatest impact occurs <span class=\"s1\"><b>after<\/b><\/span> the training.<\/p>\n<p class=\"p1\">Managers and sales managers make the difference here by:<\/p>\n<ul>\n<li>\n<p class=\"p1\">providing space to try out new behavior<\/p>\n<\/li>\n<li>\n<p class=\"p1\">regularly engaging in conversation about practical application<\/p>\n<\/li>\n<li>\n<p class=\"p1\">offering feedback and coaching on concrete behavior<\/p>\n<\/li>\n<li>\n<p class=\"p1\">making successes visible and acknowledging them<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Without this follow-up, teams often lapse into old patterns, regardless of how strong the training was.<\/p>\n<p class=\"p1\">That is why we consciously involve managers in our trajectories, for example through:<\/p>\n<ul>\n<li>\n<p class=\"p1\">extensive intake interviews to discover the real challenges<\/p>\n<\/li>\n<li>\n<p class=\"p1\">we teach sales managers how to handle coaching of their sales employees via our leadership or sales training &amp; coaching<\/p>\n<\/li>\n<li>\n<p class=\"p1\">we provide them with practical tools to guide their team after the training<\/p>\n<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e51a1e elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"8e51a1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-657e205a\" data-id=\"657e205a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727b7b93 elementor-widget__width-auto eael_liquid_glass-effect2 elementor-widget elementor-widget-heading\" data-id=\"727b7b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready for results?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3393e596 elementor-widget elementor-widget-heading\" data-id=\"3393e596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The first step begins with a good conversation.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93728c1 elementor-widget elementor-widget-text-editor\" data-id=\"93728c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start transforming your sales team today. Discover how our proven sales training helps your salespeople become true customer advisors. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56e3005 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"56e3005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/4result.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a non-binding consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60c457a0 elementor-align-center elementor-icon-list--layout-inline elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"60c457a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Free consultation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">100% customization<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lasting results<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales training Stop selling, help your customers buy! Acquire the proven 4Result method to enable your sales team to perform consistently through effective coaching, strategic insight, and lasting behavioral change. 25+ years of experience 60,000+ individuals successfully coached Professional trainers and coaches Schedule a non-binding consultation The benefits of the sales training Sustainable revenue growth: Transform your sales team and achieve sustainable revenue growth thanks to a structured and proven approach. Lasting behavioral change: We focus on both acquiring knowledge through education and, more importantly, securing results through coaching and follow-up. Higher conversion and deals: Your team closes more deals by helping the customer buy, instead of focusing on selling. Stronger customer relationships &amp; enjoyment in sales: Build long-term partnerships and increase ownership and enjoyment within your team. &#8220;The sales training was considered very valuable by the colleagues. They are also enthusiastic about the way Erik led the training and how he managed to convey his messages.&#8221; Erwin Cools,Foodservice Benelux The 4Result method Why this sales training actually works 01 Lasting behavioral change (through coaching) Our education does not stop after the training. We ensure success with targeted coaching and follow-up, including &#8216;Train the Coach&#8217; for your managers. 02 100% customization for your market No standard theoretical stories. We build customized use cases with your own products and customers for immediate relevance and impact. 03 From insight to competence We work with our proven 4Result Selling model and practical tools to get started with immediately after the training. Your team learns how to quickly build trust and truly discover the customer&#8217;s problem according to our 4Result Spiderweb technique. How does the sales training proceed? Before the training We listen carefully to both management and participants regarding their expectations. We listen to what your customers expect from you. We immerse ourselves in your corporate culture, your product portfolio, and your market situation. If possible, we also join you in the field to observe how you work in practice today. We build a customized training &amp; coaching trajectory specifically for you. It is also possible to conduct a detailed sales audit within your company. During the training You learn to build customer relationships for life. You STOP selling and start helping your customer to buy correctly. Become a pro at conducting one-on-one customer meetings. You build a &#8220;One-minute presentation&#8221; in which you introduce your company in the most effective way and immediately generate interest for the conversation. You can apply the structure of the sales conversation. You discover how to map out the customer&#8217;s needs. You learn to deal with the DMU (Decision Making Unit). You learn all techniques such as recognizing buying signals, dealing with indifference, dealing with doubt, handling complaints, preventing objections, parking objections, handling objections, etc. Your time &amp; priority management is refined. You develop yourself as a fully-fledged account manager. After the training Field coaching &amp; Train the coach: training for managers How do I explain the purpose of field coaching to my employee? Creating a schedule per salesperson, how do I do that? How do I behave during the customer meeting? What are the different things I should pay attention to? How do I provide feedback? How do I use the provided tools and documents? How do I bring the employee to the level of self-direction? 60,000 people have already attended a sales training at 4Result Our 25 years of experience and thousands of trajectories have shown that the right mix of education and coaching is the key to sustainable behavioral change and success in your organization. years of experience + 0 people trained and\/or coached + 0 K years of loyalty from our customers + 0 Another question? Discover the answer in our FAQ. What is the difference between training and coaching? To be able to do something, you must first know it. That is what training is for: providing you with the right tools and framework regarding, for example, what the ideal customer conversation looks like. Very important in this phase is that we focus on the &#8216;why&#8217;, to properly understand what we are doing and when. During training, there is already a strong focus on the step from &#8216;knowing&#8217; to &#8216;doing&#8217;\u2014the skills. Our trainings are very interactive and, since we spend a lot of time building exercises tailored to your sector\/product\/challenges, you quickly master the skills of HOW you can apply the knowledge in practice. You know the theory and you have already been able to practice, but to become or be a truly good salesperson, you still need to acquire the competence. This is where coaching comes in. There are various forms of coaching that will help support you in acquiring a competence (desk coaching, field coaching on the job, etc.). This can be done by the internal coach or manager, but can also be planned by an external coach from 4Result. Everything is tailored to your needs. Which sales model do you use in your training and coaching? At 4Result, we have 25 years of experience in sales. We therefore use our own 4Result Selling model. The most important thing is that, as the title suggests, we absolutely want to convey that you must stop selling and start helping your customer buy. With this mindset, you get much more buy-in from your customer and you can truly help your customer further with a solution that really works for them. Translating product advantages into effective benefits for your customer is an important mental exercise here. As a sales manager, it is therefore also very important to know how this process works, what you as a sales employee should pay attention to, and which tools you may or may not need to perform your sales function well. How important is the role of the manager and\/or sales manager in the training process? As a sales manager, you are crucial in the learning process of the participants before, during, and after the training. 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